Blissful productivity #1: What it means to be a digital champion

“A digital Champion inspires, empowers and guides others to make the most of my 6-pillars of digital democracy”.

Whether that’s helping a neighbour to send an email, handing out leaflets for computer classes or helping a friend to set up their new computer or laptop…

6 pillars of digital society by John Adewole

Consider the following real-world instances compiled by the team at Learn My Way, below;


Current research revealed that 72% of employers wouldn’t interview someone without basic digital skills and 25% of job opportunities are advertised only online.

Source: ICM Research, (2012), “UK online centres – Online jobs research project”.


The internet provides great opportunities for charities and community organisations. Since 2010, the average online donation in the UK has risen by 32% to almost £70.

Charities can raise thousands of pounds online. One small charity that supports families with Down’s syndrome children managed to raise £9,000 while its whole income for a year was £47,000!

Sources: The Guardian, (2011), “Online fundraising is great for smaller charities – but which site? ‘; The Guardian, (2014), “Getting your charity online – live Q&A“.

Shopping online

Did you know that internet transactions, including online shopping, contributed almost £180 billion to the overall economy in 2015 in the UK?It’s not a surprise because being online gives you a better shopping experience.

You can use many additional services such as Click&Collect and loyalty card apps. You can also get a real bargain using websites like eBay or Gumtree. More shops now offer free WiFi, self-service checkouts, and other digital services to their customers.

Source: TechUK (2015), “UK’s digital economy is world leading in terms of proportion of GDP“.

Using public services online

More and more public services are moving online. It’s expected that 90% of public services will eventually become solely online. For example, in some areas, residents can only apply for school places online.

Source: Skylogic, “Rural Digital Exclusion: the link between Internet Access and Economic Output”.

Saving online

Research has shown you can save a total of £440 a year by being online. You can access price comparison websites, get information about online promotions and vouchers and subscribe to emails about sales and special offers.

Source: Centre for Economic & Business Research, (2014), “Consumer cost of no internet access”.


What’s it got to do with digital champions?


The knack of being a good Digital Champion is to find an online activity or a website that interests the person you’re helping. Whether it’s cats, gardening or fishing, try to inspire them to get online and find out more.


Help people develop their basic digital skills. You can volunteer at a local community centre to help run classes or outreach sessions. You can also help your colleagues learn the basics at work.


Through your job, you might be meeting people who don’t have basic digital skills. They might need your help to access your organisation’s online services. You can also signpost them to their nearest UK online centre for more help.


If you have spare IT equipment, don’t let it gather dust. Why not donate it to a friend or family member who’s new to the internet?

Involve others

If you’re a Digital Champion you can encourage others to become one too, you could also get your employer involved.

Have you got what it takes?

Take the free Digital Champion course on Learn My Way (Register with centre I.D 8002589)

Published by John Adewole

Senior User Researcher

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